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What is melasma — symmetrical brown-gray patches, usually on cheeks, forehead and upper lip, driven by hormones and triggered by sun and heat. It is the most stubborn pigmentation type.
What causes melasma
Hormones are the engine — pregnancy, birth control and hormonal shifts trigger it; sun and heat are the fuel. It tends to recur, so management is ongoing rather than one-time cure.
How it is managed
- Daily SPF, always: the Sunscreen SPF 50++ (around Rs.1,389) — sun exposure is the top melasma trigger.
- Brightening actives: the Anti-Freckles Serum (around Rs.1,449) and Vitamin C Serum (around Rs.1,499) keep pigment production down.
- Gentle care only: irritation worsens melasma — skip harsh scrubs and keep the barrier calm with the Moisturizing Cream.
Important caveat
Melasma responds slowly and recurs easily — persistent or spreading cases deserve a dermatologist for prescription options. For the treatment landscape see melasma treatment in Pakistan and hyperpigmentation guide.
Frequently asked questions
What is melasma?
Hormone-driven symmetrical brown patches — usually cheeks, forehead, upper lip; triggered by sun and heat.
Is melasma curable?
It is managed, not cured — SPF, brightening actives and trigger control keep it faded.
What makes melasma worse?
Sun exposure, heat, and irritation — strict SPF and gentle skincare are the core controls.
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